Making money through social media platforms is nothing new, but with new platforms comes new guidelines and strategies for engagement. TikTok has carved out it’s own spot amongst Instagram, Facebook, Twitter, and all the other major players in social media as well as new ways for it’s users to make money. If you’ve ever pondered the question ‘can you make money on TikTok?’ then you’re not alone.
In short, the answer is yes, but there are factors and aspects you need to be aware of if you are going to make the most money you can on TikTok. This article will hopefully provide you with a foundation to build your very own money making strategy you can use with your own TikTok profile.
Create your profile
Can you make money on TikTok without a profile? – No!
Chances are, if you’re reading this article, you already have a TikTok profile. One thing you might not have thought about though is how people will find you, or remember your profile. If you have captured the attention of someone browsing TikTok you have only seconds to spark an interest in them that leads to them following your profile.
A good thing to keep in mind when setting up a profile is your username. Will people be able to instantly recall your username so they could find you again? Is your username simple, memorable, funny? While this may prove to be a trivial point for some people a quick and easily memorable name can bring people back to your page and have them follow much more easily. Can you make money on TikTok with a long and hard to remember username? Perhaps, but sticking with something simple and memorable will most likely increase your chances of success in the long run.
A profile picture is also something that people can instantly recognize and recall, so make it something appealing. If you can find something that people will recognize and know instantly it’s synonymous with your profile, you’ve hit the jackpot.
A funny, engaging bio doesn’t hurt either. While a bio isn’t critical to have, it’s the cherry on top so to speak. If you have a clever line about yourself, or interesting information you want to share, throw it in there.
Social media similarities
Many social media platforms allow their user base to communicate information with each other in the same ways, that is posting directly and using hashtags to further target/organize data. This works so well that social media itself has yet to improve on this system as we see it used in all types of social media platforms. Making the most out of this method of organization can work for you in two ways.
Firstly, a hashtag is searchable and can be replicated on similar posts. This allows you to create content around a certain idea or concept and have the search results of that hashtag display all relevant posts. By creating content abased on an already popular hashtag, you can tag your posts using this hashtag and increase the amount of viewers you will have on your post.
Secondly, hashtags can act as branding for your specific content. If you start making content with your hashtag it becomes a unique identifier. Since content is often replicated on TikTok other people can now use the same hashtag when they create their own version of your post. This concept is illustrated well in the hashtag #tiktokdance where you have a large number of people creating unique yet similar content all using the same hashtag.
By understanding and utilizing how content is shared and organized, you can start building a massive following on TikTok. Can you make money on TikTok? – Yes, if you understand how to.
Creating high quality content
Can you make money on TikTok by creating low quality content? Certainly not.
People use TikTok because there are tons of creators out there who have a passion for making high quality content that people enjoy.
Creating high quality content takes thought and passion to create. You may look at some of the most successful content creators out there and think to yourself ‘they make it look so easy’ – that’s because they work at it.
The good news is once you learn how to create high quality content, you’ll be aware of what to look for when emulating your favorite content creators and you’ll immediately be aware of mistakes other people are making.
Shooting your content
There are a few basics you should know before you start creating content on an ongoing basis to ensure your content can hang with the top viewed content on TikTok
Can you make money on TikTok when no one can see you in your videos? – No.
Good lighting is a no-brainer when it comes to any kind of video content. Without light, there’s nothing. Be sure to shoot your content in a well lit area so people can see you in your video. Diffused light tends to be the most complimentary and reduces harsh contrast compared to shooting in direct, harsh light.
Can you make money on TikTok when no one can hear you? – No.
Good sound quality is another key aspect of delivering the best quality content. While the microphone that’s built into your phone will probably do the trick, there are plenty of affordable external microphones you can use do give your content that extra boost in quality. Rode is a well known and trusted brand that manufacture high-quality microphones perfect for content creation.
Can you make money on TikTok by creating content in a ditch? Probably not.
Think about your set! Are you shooting near a dumpster or in an untidy space, or is it a better idea to have your background feature trees, art, or an interesting view? The answer is obvious.
Where you shoot can have a massive impact on your content and how it’s received so put some time into making it beautiful. Even if you are shooting from home, from the same place all the time, make it nice! A few plants, nice mood lighting, and some interesting decor items can really make a difference.
Have a strategy
Can you make money on TikTok by just winging it? Perhaps, but having a plan is far better.
By crafting your own plan, you’re laying the groundwork for your future on TikTok. Your plan can consist of a number of aspects, from when and how often you post to the subject matter you plan to create your content around for every video.
If you can keep ahead of yourself by a few days and plan out your upcoming content it will improve the quality overall. By planning you can research your content ideas, test out ideas, and finetune your approach so that your content is top-notch. You can plan to shoot in interesting places, or capture an entire journey in a short video if you plan it right.
Study your influences
Can you make money on TikTok by copying other people? Well, kind of.
Due to the social nature of TikTok, many videos seem to be very similar to one another. If you want to stand out in the crowd you first need to learn what the crowd is doing. By studying what people are doing you can more clearly see what you can do with your content to be unique.
Study what angles they are using, where they are filming, how they stitch together different clips, etc. The more creative you an get in your analysis the better.
By gathering these influences all together you can use bits and pieces to remix into your very own style.
Target your niche
Can you make money on TikTok without targeting your audience? Not really.
By targeting a niche you have a passion for and appealing to that audience, you are more likely to gain mass amounts of followers to your TikTok profile. If you simply make videos that don’t appeal to any particular target audience, you’re hoping for a miracle.
You don’t have to make TikTokDance videos to be famous. You can create other content focused around your interest that people will love.