Creating Your Brand on TikTok – Tips and Tricks

Tiktok is one of the fastest-growing social media platforms around. Tiktok was rolled out in 2017 and has gained traction only seen on apps like Instagram and Facebook. There have already been 1 billion downloads of this app and many people are using Tiktok as their main platform to obtain fame and fortune. No matter your content niche, there will be a hashtag for you to post on. To jump on the TikTok wagon and start sharing what you offer with the world you first need to establish your brand on TikTok so people can find you.

In this article, we will go over how to establish your brand on TikTok and increase your chances of going viral.

Your brand on TikTok needs quality content

A common question is ‘how does one go viral on TikTok’? There is no straight answer to this question but the main factor is content. There’s no way around it. Quality content is what separates you from everyone else. With the exception of a meme, quality content is what creates followers, engagement, and ultimately sales. Do some research into best practices for creating quality content. Good lighting, eye-catching visuals, good sound quality – these are just a few of the basics you should have in mind while creating your content.

If a brand you follow suddenly started sharing content that is poorly lit, with bad sound quality and a boring message, how likely are you to continue to engage with them? Quality content allows people to stick around for whatever message you have to share with them.

What’s your name again?

When selecting a username you need to consider the demographic you are targeting and if it resonated with them. Understand that it needs to be easy to remember as a lot of people will be talking about you. Also, ensure that the name will reflect a little bit about yourself as well. If you have previous platforms that have been successful like Instagram, Facebook pages, etc, try to use those.

Profile Pictures

Having a strong profile picture that embodies your personality will always be a huge factor in helping you increase your views. Always consider that even as a business or an individual this is a factor in regards to having someone follow your page. Remember that you need to have brand continuity across all platforms. So choose a profile picture that embodies all of these factors and post it on every social media account you have to help establish your brand on TikTok.

Get the ball rolling

Consider that when you are a brand new account and you need followers to help people gain subconscious trust for your page. This is one of the largest factors to help increase video views on your profile and get followers.

Think about it like this – when you are looking at a profile one of the first things you are drawn to without even your knowledge is how many followers that page has. If a million people are following this page the content they are putting out must be worth it.

Harvesting engagement

Marketing amongst other platforms is one of your latest tools to success. There are massive TikTok groups on Facebook and Reddit that are ripe for sharing your content. The more places that you are sharing your videos the more views you will ultimately get – simple as that!

When you are making your content on TikTok, think about every community as a whole. Not just sharing for the TikTok community. If you really want to get more views on your videos this is a massive factor.  It ultimately shows users that your content is so popular that it’s already trending on other platforms. 

Nail your niche

Choosing a niche for TikTok takes research. Whether it be ‘how-to videos, inspirational content, dance videos, competitions, etc, find something that resonates with you. If you can create good content, place it in the right niche with a strong profile, you are definitely in a good spot to get more views on your videos. Remember to stay consistent with your content as well so the people that follow you will know what to expect when they see your profile.

Be logical about the time needed to create content and what you are getting out of it. If it’s taking you 10 hours to create, edit, and upload content with the return of 20 views, it’s time to go back to the drawing board. If you need help with the content generation you can always open up a ticket with us and we will gladly help you come up with some content that will resonate with your audience.

Get in there!

Engaging with your peers on social media is HUGE. When you are liking, commenting and following other people it will entice them to do the same. When you are supporting people they are 10x more likely to support you. This is a two-way street, if someone is supporting you, you should support them.  When doing this, try to get into a ‘social group’ of people who are all creating similar content. Befriending your competitors or people who are creating similar content helps you build a circle of potential collaborators. This is a massive aspect to boosting your views as people will see your profile commenting on profiles that are generating content similar to yours. Being an active part of the TikTok community really helps with the algorithm as well to help you trend.

Influencer status

Getting ‘crowned’ is an icon that appears on select profiles and videos within the TikTok platform. This is used to recognize an ‘influencer’ on TikTok and similar to the blue checkmark on Instagram. There are human moderators that are constantly scanning TikTok’s larger profiles to hand out this prestigious status. This is used to keep the larger content generators motivated to keep pumping out the good content. If you are interested in getting more views on your page to get this crown I would recommend buying some likes on your videos to get more views. This will help you trend in the algorithms and ultimately put your page in a higher probability to be selected to get crowned.

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