In the past year or so TikTok has become one of the largest social media applications. Some would even argue that it has surpassed Instagram within the under 25 year old target market. In this article, we are going to go over how to get more followers on TikTok. We will cover 15 unique ways to do this like optimizing hashtags, challenges, algorithm boosting and many more.
Tiktok hosts more than 800 MILLION active users which provides a huge marketing pool to increase your followers. You simply don’t create a profile and get followers immediately. It’s important to be able to create good content and strategically utilize the app to get on the explore page.
The explore page, better known as the ‘for you page’, is a feed that i curated for you based on previous content that you have engaged with. It’s content TikTok’s algorithm picks up which it thinks you will enjoy.
Demographics are changing, making it easier to get more followers on TikTok
TikTok as been synonymous for the last couple of years with people under 25 (41% of the user base) doing cringe-worthy posts and dance videos that are not so flattering. For the first year this was the case but times are changing. Major brands like Gucci have joined TikTok and are putting more resources into creating content. It is rumoured that Gucci may be considering leaving Instagram and only using TikTok.
The under 25 age group is arguably one of the most loyal demographics so it isn’t the worst idea to join up and get some more of these TikTok followers. This will create a good framework for long-term client acquisition. Create content that is relevant to this demographic and you’re more likely to retain support for your page as time goes on. With no end in sight for TikTok, this is the perfect time to start getting in and reaping the algorithm benefits.
Our research suggests people are more willing to follow your account if you have a strong base following. We recommend if you do not have followers then you should purchase some soft followers.
You have to think about what goes through one’s mind before following an account. They have to build a certain level of trust and attraction. Whether this comes from having content that resonates them or that they see you have a lots of followers, it can you get more TikTok followers.
Identify niche audiences
When you first start your profile, you should begin by targeting a niche audience instead of going after a saturated target demographic of hundreds of thousands of followers. Don’t begin by targeting a single hashtag and putting all your energy into that hashtag to get more followers to your page. Instead, focus on 10 niche hashtags instead that reach 10,000 users. This will allow you to target the same amount of users but with less competition.
A great trick to get to the top of the hashtag is to leverage TikTok’s algorithm by purchasing likes and views from a reliable engagement provider. If you follow a simple engagement ratio of 100 views per 1 like and match what the top content generator of that hashtag has, you will reach the top of the list for that tag. The reason for this is the API for TikTok is open and the ranking algorithm is based is still in its infancy and only ranks posts based on those metrics. This is shown as some accounts with 10 followers can post in these categories and use this system and rank in the tags. This is a sure fire way to get more followers on TikTok and get your content seen on the TikTok explore page.
Times and Trends
TikTok has its own viral style of content. By giving people a platform to express themselves through video content, viral trends pop up overnight and are followed en masse. If you go on TikTok you will see the same style of ‘dance video’ with the same song in it. People essentially take these videos and add their personality to it remixing the original to create a new version. If you look at Drakes ‘Toosie Slide Challenge’, this variation has got well over 10 billion views and has over 10,000 unique challenge attempts. This is why it’s so important to know what is trending and to curate content that is matching these trends.
With this being said and you have a decent fan base, you should consider creating your own kind of viral content in a style others can replicate and remix. For example, it wouldn’t make sense for a gangster rapper to do a hello kitty dance video. If you are a horrible dancer, don’t let that stop you. Some of the most viral videos on TikTok are from very regular people who can’t dance but still make a video for people to enjoy. It’s all about showing your personality and if people like it you will get more followers on your TikTok profile!
Always post content when competition is at its lowest. Here is a graph to help you schedule your posts on TikTok to help ensure your are optimize your odds to get more followers. There is a science behind this, it’s based on best times to post resulting in the highest engagement rates on said posts. Utilize this graph to ensure you get the highest engagement.
Using hashtags to get more followers on TikTok
Hashtags are a common theme around pretty much every social media platform. They essentially allow automated algorithms to categorize and suggest your posts. This is very important if you want your videos to trend to get more followers on TikTok. Be very careful when selecting hashtags for TikTok as you are only allowed 5 hashtags at most where as on other platforms like instagram, you are allowed 20.
If you don’t have a strong following, you should chose niche hashtags to maximize your exposure and odds to top those hashtags. It’s easier to get 10 dimes than it is to get 1 dollar is a common analogy that’s applicable here. Make sure that the hashtags are unique and coherent to your brand or profiel. This will be a sure fire way to get more followers to your TikTok account.
For example, if you are a comedian and you are posting a 1 minute video of yourself that you want to test out some content on. We recommend tagging something that has less views and likes to start out that is niche to your demographic. Some tags to consider would be like #standuptest, #comediansincircles, #localstandup, etc.
Quality content and creativity to get more followers on TikTok
The best part about being a content generator is finding out what kind of content works for you. If you like what you are doing in an unbiased way, you’re guaranteed that your target market will enjoy it. Make content for the fun of it and if you show that excitement, passion and love for what you are doing to your audience.
TikTok has tons of editing features as well that can play a role for making your videos fun and exciting. This will really help you when it comes to getting more followers on TikTok. Engagement is the goal and the algorithms on social media platforms favour high engagement. Always reflect on previous content that you have generated to see what you did that got so much attention, or conversely, what you did wrong that didn’t work. Why change a good thing? Creating content that your audience is enjoying sharing (the holy grail of engagement) why would you look to make any changes. If you haven’t found what is making your users ‘tik’ (pun intended), keep being creative and experiment! If you post something that doesn’t work, change your mind frame. You just are one step closer to finding something that works! Never get down on yourself for content not obtaining your goals.
Always cross promote to get more followers on TikTok
TikTok makes it very easy to share and download. You have probably been on Reddit or Instagram and seen a video with the TikTok watermark logo on the video. If you are already popular on Instagram and you want to start transferring some users over I would recommend throwing a couple of these challenge videos on your Instagram and posting titles with excitement on how much fun you are having fun with your new social media platform. Chipotle posted some of their TikTok videos on their Instagram to start migrating some of the users to get more followers on their TikTok page. Now Chipotle’s TikTok page has over 638,700 followers. This just boils down to smart strategy to acquire these new followers.
Collaborating to get more followers on TikTok
When you find someone who you really resonate with, you should ask them if they would be interested in forming some type of content partnership. You should never be scared of rejection. Strategically look at content generators that have massive followings on other platforms that aren’t utilizing TikTok to its full potential. When you have found a select group of these people dive a little deeper and look at their YouTube page’s (for example) and find their contact email. Put something catchy in the subject line and make a pitch to them on how you would help them build up their audience. Don’t give away the secret sauce but tell them that it will be mutually beneficial for you guys to create some stuff together. Partnering with the right content creators might take a little effort but it will inevitably help build your brand and get more followers to your TikTok page.
Reposting UGC to get more followers on TikTok
When you engage with other user generated content (UGC), it will increase your odds of having your content engaged with. If you are engaging with people’s content you are putting yourself in a position for them to return the favour. If they respond with engagement their chances are much higher to get more engagement.
It’s super easy to download videos from TikTok and when you download their video and share it on your page it will automatically add their user handle.
Use a call to action to get more followers on TikTok
When you are creating content sometimes people will really enjoy it and like the video. But, they might forget to do further engagement with your profile. One thing that is overlooked by a ton of content curators is to create a call to action (CTA) to get more followers on your TikTok profile. At the end of the video a simple request to ask users to follow your page is all that you need to increase the view-follower conversions. Don’t do this with a mundane tone. Instead, always show excitement or add humour to request new the followers. Don’t beg them either, this is a big no-no. Say something like “join me on my next TikTok adventure”. Say this with a big smile and you are sure to increase the conversions on your videos to get more followers to your TikTok profile!
Find content you like and engage with it
This sounds pretty self explanatory but it’s often overlooked by a lot of people making content. People are too focused on creating content and often forget about the purpose of the app. If you are a witty person and have a good sense of humor, use that to your advantage! When you see some posts that are getting good viewer engagement but not a lot of comments, strike with all the wit you have!
There are two things that go viral, the content but most importantly the comment section. The vast majority of people go to the comment section after viewing a post to see what discussion is taking place.
Using ads to get more followers on tiktok
There are several type of ads you can utilize to get more followers on TikTok and are ranked in order of what we find to be most successful.
– In feed ads: Content that shows up within your feed.
– Top views: Presents profiles when someone opens up their app.
– Brand Takeover: full screen ads that people see when they open their phone.
– Brand hashtag challenges: This is a custom ad that people see in their feed.
Check out this helpful video on how you can get more followers on TikTok: