When it comes to using social media marketing effectively, it’s important to know what makes an account an good one, and what can hurt an account. By learning how to do a social media audit you can find holes in your current online marketing strategies and fix them quickly.
In addition, you can use a social media audit when purchasing social media accounts to ensure you are getting what you paid for. This guide will show you what to look for when running a social media audit.
If you master the social media audit, you will be able to successfully detect older profiles, accounts that have a mass opportunity for low-quality botted accounts. The result of a successful social media audit is establishing a social media strategy and holding it accountable for its milestones. Running a social media audit is a very helpful practice to get associated with because it can pay dividends down the road if you are pursuing social media for marketing and sales purposes.
Without adieu let’s get started on the process of a social media audit!
How to structure your social media audit
First things first, you need to create an excel sheet to track all of your findings. Build a robust document that highlights key metrics such as who is responsible for what in your social media campaigns. This is a critical part of a social media audit. Without a predetermined flow, your plan won’t work.
When creating the spreadsheet for your social media audit you should keep track of things like:
- links to your profiles
- account managers
- how you are obtaining engagement (ads, shout outs, etc),
- engagement metrics (conversions, comments, likes, etc)
- target audience
These elements will really help you build an infrastructure for your campaigns and give you a much higher level of understanding of your platforms and how they interact with your audience. Once establishing who your audience is through a social media audit, you can target your content accordingly.
Tip: Always make sure you are active on the newest social media platforms as well and following trending applications like TikTok.
What a social media audit uncovers
Your brand is your largest asset for online and offline customer acquisition, it’s your digital persona. Make sure there is continuity with your color schemes and make sure your profiles and cover images are consistent throughout all of your platforms.
Also, try to ensure that your profile has similar followings on each platform. You can use trusted engagement purchasing platforms and buy active and real Instagram followers to fill the gaps if any. When purchasing engagement always use trusted platforms. You should also consider hiring a professional writer to write your profile and bio text that have marketing experience.
Visual appeal is massive when it comes to your online persona. Many people’s content and profiles can be immediately named based on how they have structured the aesthetic of their profiles. Part of your social media audit should be to step back and look at the visual aspects of your profile(s).
There are many ways to establish continuity across your profiles, from always using the same filter, to utilizing frames and borders to entice your audience. You could even go so far as adding text, background imagery, and the like to increase your chances of people visiting your profile and consuming your content.
Part of a social media audit is approaching your profile as if you’ve never seen it before and getting some insights into how you can make the best of your content.
High quality content should always be your aim. There is no excuse for poorly made content. When doing an audit don’t be scared to scrap some of the poorly performing/low quality content that has made it onto your profile. The whole point of a social media audit is to get rid of what is slowing down your appeal and fine-tuning everything to make your profile the best it can be.
If you are posting images, make sure they are high resolution. There’s nothing worse than a photo that’s too blurry to see. Use good lighting, compose your shot to be eye-catching and appealing to your target audience.
What does your audience like?
As time goes on you have probably seen a difference in engagement across your posts. Use this knowledge and do some reverse engineering on what makes your audience tick. Look at your past posts and see which posts have done the best. Some key metrics to consider are comments, likes, shares, end goal conversions (sales, downloads, etc). Analytics are your friend when it comes to figuring out what content works. Instagram provides a strong but basic analytics system that can give you a base understanding of this. Combine it with google analytics and that will help you figure out a future content plan.
When you have a social media strategy ready and your social media audit is complete, you should be reviewing it on a monthly basis. If you notice that there are slips in engagement you should figure out why and come up with a solution as soon as possible. The last thing you want to do is have your last 10 posts having 500 likes and having your most recent post with an engagement of 100. If you ever find yourself in this position you can always buy Instagram likes to fill in the gap. This will reduce people’s speculation on your site and lose the subconscious trust that people have with your page. When people see a ton of engagement they will usually fall in line and have a much higher probability of converting to your transaction goals.
Pay attention to your analytics! It’s your most valuable tool when learning how to go viral on Facebook. When you are in tune with your analytical data, you can create better more shareable content.