When you are an emerging artist you are up against some stiff competition. There are record labels with unlimited budgets doing everything they can to keep trending artists trending, leaving little to no chance of lesser-known artists getting noticed. While this is simply how the industry operates, the good news is, as time goes on there are new ways emerging artists can make a splash and get their work heard by the world. One way that has been gaining popularity is to buy Spotify plays for your tracks, gaining you and your music valuable exposure.
Advantages to Buying Spotify Plays
With so many online platforms out there for artists to share their music on, including SoundCloud, Spotify, Bandcamp, YouTube, DatPiff, Patreon, FunkWhale, Mixcloud, (and many more) it seems like there are no shortage of ways to get your music to climb the ranks of these websites sharing algorithms. However, getting into the algorithm in the first place is often the toughest part as many algorithms out there require certain criteria to start sharing content. What most algorithms on sites like these have in common is that they share music that gains attention quickly and in large quantity, from there the attention this content will receive spreads like wildfire.
The trouble for many artists is that they simply have no way of breaking into that wave of attention that carries their work to the masses. Between competing with major artists, record labels, and other independent artists, it can be next to impossible to find the spotlight. When you buy Spotify plays you are giving your work a chance to be heard, which is what every artist loves.
The Music Environment in 2020
It’s reported that there are 40,000 new songs added to Spotify every day, that’s 1.2 million a month! If you think that artists simply upload their tracks and expect to get famous you thought wrong. There are strategies at play behind the scenes that are helping artists rise above the ocean of new music being added daily, specifically when individuals choose to buy Spotify plays.
In the digital age exposure is everything, that’s why buying and purchasing Spotify plays is a tool many artists use to get the ball rolling. Ultimately, your fanbase will decide whether your music is something they want to hear, but to get it the chance to be heard this tool can make the world of difference.
The music industry as a whole has experienced a number of significant changes over the last few years. It was wasn’t long ago where record sales (literal records or CDs) were the main measure of success for an artist and the main source of revenue for a record label. Concerts, live performances, and merchandise also added to the pot, but overall the main driving source of income for artists and labels was record sales.
Once music sharing over the internet started picking up speed with P2P programs like Napster, LimeWire, and Kazaa in the late 1990s profits started to plunge as people were exchanging copies of music rather than buying hard copy versions. The band Metallica famously launched a lawsuit against Napster focused on copyright infringement and racketeering. This lawsuit sparked a change in the music industry that caused artists to release singles and even full albums completely free of charge. While this practice is common in 2020 it was a radically different methodology for the industry at the time.
Releasing music for free is now commonplace and even other ideas have come about such as name-your-price sales. This idea has worked well for artists who release music for charities, where people who really want to support a cause can donate as much money as they please.
Instead of fighting against the P2P platforms, the industry changed to work with it rather than against it which then birthed the idea of major companies creating streaming services by subscription like Apple Music, Spotify, etc.
Music Marketing Has Changed Too
The way music is advertised has also undergone some changes making way for a plethora of new strategies to getting new music in the ears of eager listeners. One interesting instance that many people fought back on was the push of U2’s into every single iTunes library in 2014. People were strongly against this forced music planting and was a massive debacle for Apple.
Since then artists and promoters seemed to have reached some sort of synergy, as more than ever, emerging artists are popping up everywhere. The phenomenon of viral content has created a springboard for many individuals gaining them practically overnight fame.
Independent artists have had to make some changes too as to how they share their music with the world. Artists can release music on their own now and control exactly how they do that. They can choose which platform(s) they want to use, forums, subreddit, etc. With sharing in this new age comes different tools like choosing to buy Spotify plays, buying SoundCloud plays, or any other music platform. Since most of these sites are using algorithms and not human beings, artists can now work alongside algorithms to get the most out of sharing their music.
Technology Dictates and Divides
Now that most music is now distributed in a digital format, the music industry’s merger with tech have never been stronger. With seamless integration into apps like Instagram, TikTok, the audiences for artists has grown exponentially. A new song can be shared in an instant to more people that ever before. Naturally, people within the music industry, have gravitated towards major streaming services the most likely place to find success.
The Search for Authenticity Amongst the Common
A natural consequence of the digital distribution of music in the current age is groups of individuals, both artist and listener, are reaching beyond the mainstream platforms to find the cutting edge music scenes large corporate streaming services won’t touch. Amongst an ocean of music that all sounds the same there are many people who purposely want to live outside the mainstream money making platforms to get in touch with underground scenes like never before. With subgenres constantly evolving and changing into further subgenres there are lots of people who want unique music not yet spoiled by the Top 40 charts.
While major music streaming services do offer underground music a chance to reach listeners it falls short in may areas. Apple Music is famous for mislabeling genres of music because they simply don’t know a new genre exists. The genre of wave music is a perfect example. The origins of this style take influence from a number of different genres including trap, rap, edm, acid to name a few. While distinct in it’s sound streaming services have trouble identifying it and placing it into the handful of existing genres they already have. This genre of music has been classified from everything rap to trance.
Most lesser-known genres and artists rely on the small communities of listeners they capture through the quality of their music compared to plugging their music into commercials and mainstream music subscription services. With that said it isn’t uncommon for these artists to still want to get noticed for their work and will still buy Spotify plays for promotion.
No matter how you shake it, if you want to get your music heard by more than friends and family, you’ll want to buy Spotify plays. If you have never bought Spotify streams, you may be missing out on an opportunity you didn’t even know existed. By having a head start on your engagement you not only can start generating revenue earlier but also can get your music heard by more people than you could reach by using organic traffic alone. Organic traffic and interest will still come, but to get the fire started consider the option to buy Spotify plays.
When you realize that algorithms control the bulk of how data and music is shared in the world it makes sense to work with the algo’s and not against them by purchasing Spotify plays.